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Rabia Zahur’s philosophy about fashion is “Classic with a twist”. After post-graduation from National College of Arts in 2010, she presented the art of self-expression across the world. The style, cut, detailing and finishing always flatter the feminine silhouette with exceptional color schemes. Having a great sense of creativity, she continuously comes up with new ideas and quality innovative designs. Each collection is created in unique style to ensure its originality and exclusivity. The color quality and lot of attention towards the details make it more idiosyncratic. with the help of skilled artisan and craftsmen, she ideates through creative inspiration and aim to capture the beauty of rich eastern fabric with a combination of local textile. Her contribution towards the classic designs is the use of indigenous methods like bandhani, gotaa, block printing, hand dying along with hand and machine embroidery.